...the all-powerful formula companies. Got a sample from Enfamil in the mail. Not one, but TWO cans of formula! Then there was a little pamphlet, for those who would choose to breastfeed. It had two pages of basic breastfeeding advice, and the rest of the pamphlet was all about how to supplement breastfeeding with formula, including a schedule on how to introduce it. And lots of "this is why Enfamil is so great". Hm, nice. Thanks, but no thanks. If any of you who live close-by know anyone who'd like two cans of Enfamil Lipil, let me know. They're going to just rot in my cupboard. :p
Personally, I think there should be a law against this type of advertising. If someone wants to formula feed their child, that's a choice they have, but they can go to the store and buy formula there. I think "free" formula samples come at a great cost. Both financially and health wise. There's lots of research that shows just how superior breastmilk is to formula, there's really no comparing the two. I know that sometimes, women have underlying issues and can't breastfeed. And some women just don't want to. That's fine. What bugs me is the notion that formula is just as good as breastmilk. The small print "breastmilk is best" on the formula cans is almost comical, if it wasn't so sad. If you believe breastmilk is best, why do you push your product? Not because your product is so great, or so close to breastmilk. No, it's all about the money. It's all business. Here's an interesting article from Mothering magazine that sums it up perfectly.
Formula for Profit: How Marketing Breastmilk Substitutes Undermines the Health of Babies
Here's another great read, also from Mothering magazine.
Is Breastfeeding in Trouble?
Just some food for thought. I'm not totally anti-formula, it definitely has its place. I used formula for a few months with my oldest son (though had I known more about breastfeeding and pumping then, I may not have). I think formula is beneficial when mothers, for whatever reason, can't breastfeed. And, of course, it gives women a choice. What upsets me is that this "choice" is pushed so aggressively. That even women, like me, who fill out all the forms saying they're planning on exclusively breastfeeding get bombarded with the stuff. Someone take it from me, please, so I don't have to look at it anymore...
One last note, and then I'll stop. I know people complain all the time about the lactivists who make them feel guilty for choosing to formula feed. Look at it this way - at least I'm not shoving my boob down your baby's throat. ;o)